Main job
- Aurevia
- A design studio: from a brief or photo to renders, a measured sheet, 3D and CAD
- Pencil
- Jewellery design plus selling tools for your website
Comparison
Aurevia vs Pencil.
Pencil and Aurevia both use AI to get from a jewellery idea to a file a workshop can make. They start from different places. Pencil gives you templates, base designs and an AI designer, and sells ring builders for your website. Aurevia starts from your brief or a reference photo, inside a full design studio.
Here is a fair comparison, using Pencil’s own website as of October 2026.
Get startedFacts checked on each maker’s own website on .
Side by side
Starting point
- Aurevia
- Your brief or a reference photo
- Pencil
- Pencil’s templates and base designs, with an AI designer
CAD output
- Aurevia
- Parametric CAD with STL, STEP and Rhino .3dm downloads, by demo
- Pencil
- Pencil says designs are production-grade CAD; its pricing page lists STL downloads
Selling tools
- Aurevia
- Website embed with 3D, options, a rupee quote and enquiries
- Pencil
- Ring and pendant builders, lead capture, quoting, live pricing and add to cart
Images
- Aurevia
- Renders, model photoshoots, virtual try-on, short videos
- Pencil
- E-commerce and product photo generator (Professional plan)
Price
- Aurevia
- ₹1,999 to ₹39,999 a month + 18% GST, by team size
- Pencil
- Free (3 designs); Professional $39 a month; Pencil Shop $199 and Shop Pro $499 a month
What both do
- Use AI so you don’t need to learn traditional CAD software to start a design.
- Aim at a file a workshop can print and cast, not just a picture.
- Help you sell made-to-order pieces online.
Where Aurevia is different
- It starts from your own brief or a reference photo, and reads the type of piece, stones, setting and metal from it.
- A full design studio around the CAD: research, mood boards, sketches, renders, model photoshoots, try-on and costing with live metal rates.
- Measured design sheets with views, dimensions and estimated metal weight.
- Downloads in STEP and Rhino .3dm as well as STL, so a CAD designer can keep editing.
- Rupee pricing with GST invoices.
- The limit: access to Aurevia’s own CAD engine is limited while it is tested; studios get it by demo.
Where Pencil is stronger
- A free plan and a lower entry price.
- Mature selling tools: ring and pendant builders on your website, lead capture, quoting and add to cart.
- If your range fits its templates, you can design and download files today, without waiting for a demo.
- Pencil says more than 100,000 designers use it.
Which should you choose?
Choose Pencil if you mainly want ring and pendant builders on your website, and your range fits its templates.
Choose Aurevia if your orders start from customers’ photos and one-off ideas, and you want sketches, renders, measured sheets and a path to CAD in one place, priced in rupees.
Questions about Aurevia and Pencil
Is Aurevia a Pencil alternative?
For design, yes: both use AI to take a jewellery idea towards a file you can make. Aurevia adds a full design studio and starts from your own photo or brief. Pencil is stronger on website ring builders and other selling tools.
Does Pencil make CAD files?
Pencil says every design outputs a production-grade CAD file that goes to casting, and its pricing page lists 3D STL downloads. We did not find STEP or Rhino .3dm downloads named on its website.
Which is better for a jewellery store in India?
Aurevia is built in Mumbai, priced in rupees with GST invoices, and uses live Indian metal rates for costing. Pencil prices in dollars. If your main need today is a ring builder on your website, Pencil’s shop plans are built for that. Aurevia’s website embed shows a design in 3D with options and a rupee quote.
Can a CAD designer edit Aurevia’s files?
Yes. Aurevia exports STEP and Rhino .3dm files as well as STL, and Rhino 8 users can add the optional Aurevia plugin.
Start from a customer’s photo.
Bring a real ‘can you make this?’ photo. See the sketches, the measured sheet and the 3D model, and ask us for a CAD demo.